Why Hire Marketing Help
I had a client some years ago that drove herself insane trying to get all the ads she ran in about ten different publications to all look the same. It was endless amounts of back and forth - move the logo a little more to the left - and - use this font- with a fax from another publication attatched to it. It equaled to about two weeks a month of what had to be absolute frustration for her.
I know it was absolute frustration for the artists at those 10 different publications. We all have our own ideas of what looks good, what will work for the client, and each publication had different qualifying levels of skills - what one newbie would do with her ad thinking it looked "cool," no other artist with more than 1 year experience would even consider.
And yet, even with all her fussing and trying so hard to make all those ads look the same - they just didn't. Her logo was different everywhere since someone at a publication had just slapped something together and she liked it enough to run with it - but - it wasn't done correctly or in a format that other artists could just pick up and use. Each publication had to re-create it.
By the time I met with her, she was up to two weeks of her month mired in faxes back and forth (she did not like email, which caused further problems in color correction - she wouldn't know if her logo would print out blue or flamingo pink.) She had sales reps in and out her doors so much she couldn't g
